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Sales Features and Events Glossary

Here’s your classified briefing on the events we run throughout the year:

Feature types:

?️‍♂️ Deep Cover

Deep Covers are highly limited wines we love or a sale that’s too hot to be public. Whatever the reason, only Operatives with the secret link have access to the Deep Cover.


? Second Pour

Second Pour offers are exclusive to a small selection of Operatives who first purchased this wine, or who may want a second chance at what's left. This is also only available via a privately shared link.


?️ Classified

These are mystery wines—hand-selected by our team, shrouded in secrecy until it arrives at your door. We reveal the varietal and basic clues, but the full identity stays hidden. Because we aren’t allowed to reveal the brand, we’re able to offer exceptionally low prices that we couldn’t otherwise publish.


? Discovery Day

Ever tried a wine made from Albariño? Blaufränkisch? Garganega? Discovery Days feature off-the-beaten-path varietals and producers—perfect for adventurous drinkers looking to expand their palate.


? Appy Hour

Available only in the Wine Spies mobile app, Appy Hour offers an exclusive, weekly, short-lived deal you won’t find on the website. Download the app, turn on notifications, and get first access to some of our fastest-selling wines.

? iPhone users, you’re good to go.
Android folks—we still love you, so we include a link at the bottom of every Appy Hour offer just for you. Android app in the works.


?️ Double Agent

Wine Spies features one incredible wine deal every 24 hours. If the mission gets cut short before the day is done, our Double Agent steps into the spotlight and takes over as the Featured wine of the day.

Sales Events:

⏱️ Cellar Stocker

Cellar Stocker events are fast-paced marathons where a new Featured wine is unveiled every hour, one the hour, throughout the day. When the hour is up, that wine moves to the Store—unless it sells out first—and a new one takes its place. Each event has a theme, like a focus on certain regions, styles, or price points. The highlight is the fast-paced fun of picking up standout bottles before they disappear.


? Store Takeover

It’s like the Featured wine brought all its friends to the party! Instead of just one wine being the star of the show, we load up the Store with a ton of like-minded deals. Each Store Takeover follows a theme—like a specific region, grape, style, or producer. Some lots have small quantities, so act fast!


? Special Events

Whether it’s seasonal, celebratory, or just plain fun, these events are designed to surprise and delight. Some of these events even include a live video marathon, where one of our Agents tastes through the wines in real time, chats with winemakers and industry insiders, and interacts directly with Operatives like you. It’s part sale, part show, and 100% a great time.


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